About This Experience
Raya Rumble is a Malaysian-themed 4-player local party game centred around the chaos and fun of Hari Raya celebrations. Players battle in a top-down multiplayer arena, racing to collect as many kuih raya as possible while sabotaging rivals and dodging Raya-themed hazards, from poisoned kuih to an interference-prone auntie who has no respect for your score.
The game captures the nostalgic, comedic side of Malaysian Raya culture: family gatherings, cousin rivalries, kuih hunting, festive house visits, and the beautiful chaos of a full kampung celebration. Every element is designed to spark instant recognition and laughter from Malaysian audiences.
Fully customisable to match any brand identity, from visual theming and character skins to in-game branding and sponsored kuih types, making it an ideal activation for brands targeting the Hari Raya season.
Gallery
Objectives
- Deliver a culturally resonant, instantly fun multiplayer experience
- Create a natural crowd-gathering effect through spectator excitement
- Generate shareable, laugh-out-loud moments at Raya activations
- Provide full brand customisation for sponsor and event integration
Outcomes
- Instant audience recognition thanks to authentic Malaysian cultural references
- High repeat-play rate, with players returning for rematches throughout the event
- Strong spectator effect draws crowds even without active promotion
- Fully customisable theming deployed across multiple brand activations
Ready to get started?
Ready To Make Your Brand
Impossible To Ignore?
Tell us about your event and we'll show you exactly how to turn it into an experience people can't stop talking about.